Chicago Foundation for Women’s 40th Anniversary Campaign
Chicago Foundation for Women’s 40th Anniversary Campaign, themed Unite. Uplift. Unleash., was a year-long, multi-channel storytelling and fundraising effort designed to honor the organization’s legacy while mobilizing bold support for its future. I led the narrative strategy and creative direction across digital, event, and fundraising touchpoints, aligning web content, film, donor communications, and sponsorship materials into a cohesive story that connected CFW’s founding to the urgent gender equity work of today and invited long-time supporters and new audiences into the next chapter of the movement.
Signature Projects
The Moment is Now: CFW 40th Anniversary Mini-Doc
For Chicago Foundation for Women’s 40th Anniversary, I led the creation of a narrative-driven mini-documentary designed to honor the organization’s legacy, celebrate its community, and mobilize support for what comes next.
I conducted 11 in-depth interviews and shaped the film as the emotional centerpiece of the anniversary campaign, weaving together past, present, and future through the voices of founders, staff, grantee partners, and community leaders, and inviting audiences into a shared vision for gender equity.
40th Anniversary Luncheon
For Chicago Foundation for Women’s 40th Anniversary Luncheon, I drove production, messaging, marketing, and media strategy for the organization’s flagship event. The luncheon convened more than 1,000 supporters and raised over $1 million for grassroots gender equity work across Chicago and beyond, bringing the anniversary story to life for CFW’s community.
40th Anniversary Webpage
I led the narrative strategy and content development for the campaign’s digital hub. The site anchors the anniversary story by connecting CFW’s founding to its present-day impact, integrating archival images, campaign messaging, and calls to action that invite the community to reflect, engage, and invest in the future of grassroots gender equity work in Chicago.
Fundraising Campaign
As part of the 40th Anniversary Campaign, I shaped the storytelling and messaging for a multi-channel fundraising effort designed to honor legacy while fueling future impact. The campaign aligned digital content, donor communications, and sponsorship materials into a cohesive narrative that connected long-term supporters and new audiences to CFW’s mission and movement.
CFW 40th Anniversary Commemorative Book
As part of CFW’s 40th Anniversary campaign, I led the narrative strategy and creative direction for 40 Years of Bold Action and Lasting Change, a commemorative book that celebrates CFW’s history and calls for what comes next. The book brings together stories of transformation, resilience, and hard-won progress while honoring the trailblazers, grantee partners, and communities that have shaped CFW over four decades. I helped shape the book’s narrative, structure, and visual direction, creating a lasting storytelling piece that connected CFW’s legacy to its continued commitment to investing in women, girls, and gender-expansive people.