The Chicago Foundation for Women’s 40th Anniversary Campaign, themed Unite. Uplift. Unleash., was a year-long, multi-channel storytelling and fundraising effort designed to honor the organization’s legacy while mobilizing bold support for its future. I led the narrative strategy across digital, event, and fundraising touchpoints, aligning web content, film, donor communications, and sponsorship materials into a cohesive story that connected CFW’s founding to the urgent gender equity work of today and invited long-time supporters and new audiences into the next chapter of the movement.

Signature Projects

For Chicago Foundation for Women’s 40th Anniversary, I led the creation of a narrative-driven mini-documentary designed to honor the organization’s legacy, celebrate its community, and mobilize support for what comes next. I conducted 11 in-depth interviews and shaped the film as the emotional centerpiece of the anniversary campaign, weaving together past, present, and future through the voices of founders, staff, grantee partners, and community leaders, and inviting audiences into a shared vision for gender equity.

40th Anniversary Luncheon

For Chicago Foundation for Women’s 40th Anniversary Luncheon, I drove production, messaging, marketing, and media strategy for the organization’s flagship event. The luncheon convened more than 1,000 supporters and raised over $1 million for grassroots gender equity work across Chicago and beyond, translating campaign narrative into a live, high-impact moment of collective investment.